What Goes on a Palm Card

Palm cards are essential campaign tools that provide voters with a quick snapshot of your candidacy. When designed effectively, these compact materials can make a lasting impression.

Essential Elements of an Effective Palm Card

1. Candidate Name and Office

Your name should be the most prominent text on the card, along with the specific office you're seeking (e.g., "Jane Smith for City Council District 3"). This establishes immediate name recognition.

2. Professional Photo

Include a high-quality, professional headshot that portrays you as approachable and trustworthy. Dress appropriately for the office you're seeking, and ensure the background is neutral and non-distracting.

3. Campaign Slogan or Tagline

A concise, memorable slogan helps voters remember your campaign's core message. Keep it under 7 words for maximum impact.

4. Key Issues and Priorities

List 3-5 key issues that form the foundation of your campaign. Use bullet points for readability, and focus on solutions rather than problems.

5. Brief Biography

Include a very short bio highlighting relevant experience and community connections. This might include professional background, years living in the community, or community service.

6. Endorsements

If you have notable endorsements, include a small selection of the most recognizable names or organizations that will resonate with voters.

7. Campaign Contact Information

Include your website, email address, and campaign phone number. Social media handles can also be valuable for younger voters.

8. Election Day Information

Remind voters when and where to vote with a simple statement like "Vote November 8th!"

Design Best Practices

Color Scheme: Use 2-3 colors consistently, ideally ones that match your campaign logo and other materials.

Typography: Limit yourself to 2 font families maximum. Ensure text is readable by using sufficient contrast and appropriate font sizes.

White Space: Don't overcrowd the card. Leave enough white space to make the information digestible.

Quality: Print on durable cardstock that feels substantial in voters' hands.

Common Palm Card Mistakes to Avoid

• Including too much text, making the card difficult to read quickly
• Using poor quality photos or images
• Omitting crucial information like election date or how to learn more
• Failing to include a clear call to action
• Using inconsistent branding from your other campaign materials

Remember, palm cards should be designed to be read in 30 seconds or less. Focus on clarity, readability, and making a strong first impression.